By Val Maloney and Megan Haynes

More than 35% of Canadian millennials find brand communication annoying, according to a recent study from Initiative, the global communication network within IPG Mediabrands.

The study surveyed 10,000 millennials in 19 different markets, and found that Canadians weren’t enamoured with the brands out there. While more than a third of Canadian young adults find the prospect of hearing from brands annoying, only 26% believe that brands are an important part of their lives and 27% are cynical about the way brands communicate. And they’ll tell others about it: more than 30% have reported making a negative comment online, versus 23% globally.

http://strategyonline.ca/2015/01/14/a-third-of-canadian-millennials-find-brands-annoying/